The era of non-conventional methods of
music business operations has dawned. Digital age has led way to the internet
age of music industry. File sharing, piracy and fragmented platforms are the
main choices and challenges of music distribution. This unconventional route has been taken by
amateurs and professionals alike. Positive branding has become an important
concern in industry’s upbeat competition. Bands love getting feedbacks and
analysing it to know the scope for improvement. Most of the music businesses have
found social media as the route to make a two way communication. Music
distribution goes hand in hand with promotion; hence making social media
presence has become vital. Social media shares of lyrics, music files and other
activities trigger the snowball movement for any music brand.
Engaging with listeners
Social media monitoring has been the way to
measure success in brand endorsement. Scaling up the buzz around music release
is the effective strategy to promote digital distribution. Measuring online
conversation is considered as significant part of analytics of music
businesses. Successful lifetime fan to artist or fan to band relationship
depends on mutuality of interest.
Recognizing and engaging with listeners is the decisive process in
building concrete relationship with audience. Social media presence has thus
become integral part of any music business campaign planning. Getting responses
on social media are easier and quicker than getting email responses. Using
content to promote music is the mantra of marketing in Internet age.
For start-ups and individual artists, social
media gives the leverage in par with any giant company’s marketing budget.
Social media brings exposure of new global audience. The youth and flush
audience involved, allows an artist or brand to make an impression they would
like. Constant blogging on web 2.0’s, brand endorsements, social media
promotions would be contributing for increase of sales. Many cloud sharing and
twitter geared sites have been transforming the online music atmosphere. Loonaq.myis worth mentioning among the
list of licensing, distributing and promoting sites in regards with music
businesses. The four hundred thousand Facebook profiles involved with Loonaq’s
Facebook Official Loonaq's Facebook Page(including the pages of it's network, managed by Loonaq) allows music's content partners/artists/bands to take advantage of the unlimited exposure.